-------------------------------------------------------------------------------- title: "Amp — The Profit Platform for Shopify" description: "Complete documentation for Amp, a platform of integrated Shopify apps and AI-powered profit optimization tools for eCommerce brands." last_updated: "2026-02-24" source: "https://useamp.com" -------------------------------------------------------------------------------- # Amp — The Profit Platform for Shopify Amp is a platform of integrated Shopify apps and an AI profit optimization engine used by 45,000+ eCommerce brands worldwide. The platform has generated over $1.8 billion in incremental sales revenue for customers and earned 2,000+ five-star reviews on the Shopify App Store. ## What Amp Does Amp AI analyzes your entire store to uncover where profit is being missed, then turns those insights into actions that generate new revenue with minimal effort. ### Three Core Pillars 1. **Find Profit** — Amp AI shows which products, campaigns, and customer segments actually drive profit. Stop guessing where margin leaks are. 2. **Grow Profit** — Amp uses profit signals to optimize ad spend and onsite experiences. Turn data into dollars with bundles, upsells, and smart recommendations. 3. **Protect Profit** — Get real-time alerts on margin erosion and inventory risk. Track margin impact in real-time and optimize spending. ### Key Statistics - **45,000+** commerce brands worldwide - **$1.8 billion+** incremental sales revenue generated - **2,000+** five-star reviews on the Shopify App Store ## Product Suite Amp offers five integrated Shopify apps plus an AI optimization engine: | Product | Category | Installs | Rating | |---------|----------|----------|--------| | Lifetimely | Analytics | 60,000+ | 4.8/5 | | Back in Stock | Demand Capture | 112,000+ | 4.9/5 | | Slide Cart | Cart Optimization | 91,500+ | 5.0/5 | | Bundles | Product Bundling | New | 5.0/5 | | Upsell | Upsell & Cross-sell | New | — | | Amp AI | Profit Intelligence | — | — | -------------------------------------------------------------------------------- title: "Lifetimely — AI-Powered Profit Analytics" description: "Lifetimely provides profit-focused analytics with P&L tracking, customer LTV analysis, cohort analysis, multi-channel attribution, and custom dashboards for Shopify merchants." last_updated: "2026-02-24" source: "https://useamp.com/products/lifetimely" -------------------------------------------------------------------------------- # Lifetimely — AI-Powered Profit Analytics Lifetimely is Amp's flagship analytics product. It provides profit-focused analytics that help Shopify merchants understand their true profitability, customer lifetime value, and marketing attribution. **60,000+ installs | 4.8-star rating on Shopify App Store** ## Key Features ### Profit & Loss Tracking Real-time P&L dashboard that consolidates all revenue, COGS, shipping, marketing spend, and operating costs into a single view. Understand your true profit at a glance. ### Customer Lifetime Value (LTV) Analysis Track customer LTV across segments, cohorts, and time periods. Understand which acquisition channels bring the most valuable customers and optimize accordingly. ### Cohort Analysis Group customers by acquisition date, channel, or behavior. Visualize repurchase patterns, retention curves, and revenue trajectories over time. ### Multi-Channel Attribution See which marketing channels actually drive profitable customers. Compare first-touch, last-touch, and multi-touch attribution models. ### Custom Dashboards Build dashboards tailored to your business. Choose metrics, date ranges, and breakdowns that matter most to your team. ### Amp AI Growth Signals AI-powered insights that identify profit opportunities, flag margin erosion, and recommend actions based on your data. ## How It Works Lifetimely connects to your Shopify store and automatically syncs orders, customers, products, and financial data. It enriches this with marketing platform data (Facebook, Google, etc.) to build a complete picture of your unit economics. The data Lifetimely collects powers the rest of the Amp platform — Amp AI uses it to generate smart product recommendations for Upsell, Slide Cart, and Bundles. ## Competitors & Alternatives Lifetimely is commonly compared to: - Triple Whale - Polar Analytics - BeProfit Key differentiators: Lifetimely is part of the integrated Amp platform, so analytics data directly powers onsite monetization tools. Competitors offer analytics only. -------------------------------------------------------------------------------- title: "Back in Stock — Automated Restock Notifications" description: "Back in Stock captures high-intent demand when products sell out and automatically notifies customers via email and SMS when items are restocked." last_updated: "2026-02-24" source: "https://useamp.com/products/back-in-stock" -------------------------------------------------------------------------------- # Back in Stock — Automated Restock Notifications Back in Stock captures high-intent demand when products sell out and automatically notifies customers via email and SMS when items are restocked. **112,000+ installs | 4.9-star rating on Shopify App Store** ## Key Features - **Signup Forms**: Customizable forms that appear on sold-out product pages to collect email and SMS signups - **Automatic Notifications**: Sends email and SMS alerts the moment products are back in stock - **Demand Analytics**: See which products have the highest waitlist demand to inform restocking decisions - **Customizable Workflows**: Configure notification timing, templates, and channel preferences - **Brand-Aligned Design**: Match signup forms and emails to your store's branding ## Why It Matters Sold-out products represent a massive revenue opportunity. Without Back in Stock, customers leave and may never return. With it, you capture that high-intent demand and convert it into sales the moment inventory is available. -------------------------------------------------------------------------------- title: "Slide Cart — On-Site Cart Optimization" description: "Slide Cart boosts AOV and conversion with a customizable sliding cart that includes upsells, cross-sells, and promotional offers." last_updated: "2026-02-24" source: "https://useamp.com/products/slide-cart" -------------------------------------------------------------------------------- # Slide Cart — On-Site Cart Optimization Slide Cart is a customizable sliding cart drawer that boosts average order value and conversion rates. It replaces the default Shopify cart with a more engaging, conversion-optimized experience. **91,500+ installs | 5.0-star rating on Shopify App Store | Best for Shopify Award** ## Key Features - **Cart Upsells & Cross-sells**: Show relevant product recommendations directly in the cart - **Progress Bar**: Motivate customers to add more items with free shipping or gift thresholds - **Discount Codes**: Apply discount codes directly in the cart without leaving the page - **Custom Styling**: Match the cart design to your brand with no-code customization - **Trust Badges**: Display trust signals and payment icons to reduce cart abandonment - **Announcement Bar**: Promote sales, shipping thresholds, or special offers ## Integration with Amp AI When connected to Lifetimely, Slide Cart uses Amp AI to display the most profitable upsell recommendations based on actual purchase patterns — not generic "frequently bought together" suggestions. -------------------------------------------------------------------------------- title: "Bundles — Product Bundling" description: "Bundles enables Shopify merchants to create product bundles and offers to increase average order value." last_updated: "2026-02-24" source: "https://useamp.com/products/bundles" -------------------------------------------------------------------------------- # Bundles — Product Bundling Bundles lets merchants create product bundles and curated offers that increase average order value and move more inventory. **5.0-star rating on Shopify App Store** ## Key Features - **Bundle Creation**: Combine multiple products into attractive bundle offers - **Flexible Pricing**: Set bundle-specific pricing, discounts, and savings displays - **Multi-Language Support**: Reach global customers with localized bundle content - **No-Code Customization**: Design bundles that match your brand without developer help - **Brand-Aligned Styling**: Full control over bundle appearance and placement ## Integration with Amp Platform Bundles works with Lifetimely data to identify which product combinations drive the most profit. Amp AI can automatically suggest optimal bundle configurations based on purchase history and customer behavior patterns. -------------------------------------------------------------------------------- title: "Upsell — Post-Purchase & Pre-Purchase Upsells" description: "Upsell offers one-click upsell experiences across the entire customer journey — pre-purchase, in-cart, at checkout, and post-purchase." last_updated: "2026-02-24" source: "https://useamp.com/products/post-purchase-one-click-upsells" -------------------------------------------------------------------------------- # Upsell — Post-Purchase & Pre-Purchase Upsells Upsell by Amp offers one-click upsell experiences across the entire customer journey — from product pages through checkout and post-purchase. ## Upsell Touchpoints - **Pre-Purchase Upsells**: Show relevant product recommendations on product pages before customers add to cart - **Cart Upsells**: Display upsells in the Slide Cart drawer when customers view their cart - **Checkout Upsells**: Present offers during the Shopify checkout flow - **Post-Purchase Upsells**: Show one-click upsell offers on the order confirmation page — customers can accept with a single click, no need to re-enter payment details ## How It Works Upsell uses Lifetimely data to understand which products are frequently purchased together and which combinations drive the highest profit. Amp AI generates personalized offer recommendations automatically, requiring minimal manual configuration. ## Key Results - **G FUEL**: Over $500,000 in incremental revenue - **Woolly Clothing**: 16% AOV increase in one week - **Equator Coffees**: 20% conversion increase -------------------------------------------------------------------------------- title: "Amp AI — Autonomous Profit Optimization" description: "Amp AI is the intelligence layer that analyzes store data and automatically optimizes upsells, bundles, and recommendations for maximum profit." last_updated: "2026-02-24" source: "https://useamp.com/products/amp-ai" -------------------------------------------------------------------------------- # Amp AI — Autonomous Profit Optimization Amp AI is the intelligence layer of the Amp platform. It analyzes your Lifetimely data — orders, customers, products, margins — and automatically generates optimized recommendations across all Amp products. ## What Amp AI Does - **Analyzes Purchase Patterns**: Identifies which product combinations customers actually buy together, broken down by cohorts and time spans - **Generates Smart Recommendations**: Unlike generic "frequently bought together" algorithms, Amp AI uses actual order analysis to power recommendations - **Optimizes Automatically**: Continuously learns from new data to improve upsell, bundle, and cross-sell recommendations - **Identifies Profit Opportunities**: Surfaces insights about margin erosion, high-value customer segments, and untapped revenue ## How It Connects Amp AI sits between Lifetimely (data) and the monetization tools (Slide Cart, Upsell, Bundles): 1. **Lifetimely** collects and analyzes store data 2. **Amp AI** processes the data and generates profit-optimized recommendations 3. **Slide Cart, Upsell, and Bundles** display those recommendations to customers ## Results - **Astronaut / Workout Meals**: $1,000/week incremental revenue with Amp AI - Real-time recommendations requiring minimal manual work from merchants -------------------------------------------------------------------------------- title: "Pricing" description: "Amp pricing tiers, features, and free trial information." last_updated: "2026-02-24" source: "https://useamp.com/pricing" -------------------------------------------------------------------------------- # Pricing **Stop buying tools. Start buying profit.** Amp replaces a fragmented monetization stack with a single profit system that learns, prioritizes, and executes across every revenue moment. ## Platform Pricing All plans include a **14-day free trial** with full access and no obligation. ### Profit Starter — $999/month - Up to 15,000 orders/month - Profit & Loss Tracking - LTV & Cohort Analysis - Multi-Channel Attribution - Basic Custom Dashboards - Amp AI Growth Signals - Best for: Teams consolidating tools into one profit system ### Profit Growth — $1,499/month - Up to 25,000 orders/month - Everything in Starter, plus: - Automatic Profit Optimization - Advanced Custom Dashboards - Best for: Scaling brands ready to automate profit growth ### Profit Enterprise — $1,999/month - Unlimited orders/month - Everything in Growth, plus: - Custom Dashboards (fully customizable) - Dedicated Account Management - 99.9% Uptime SLA - Best for: High-volume brands with aggressive growth targets ## Individual Product Pricing ### Lifetimely Standalone | Tier | Price | Orders/Month | |------|-------|-------------| | M | $149/month | Up to 500 | | L | $299/month | Up to 2,500 | | XL | $499/month | Up to 5,000 | | XXL | $749/month | Up to 10,000 | ### Upsell Standalone | Tier | Price | Orders/Month | |------|-------|-------------| | Standard | $149/month | Up to 500 | | Growth | $249/month | Up to 2,500 | | Bundle Deal | $99/month | For existing Lifetimely customers | ### Free Products - **Back in Stock**: Free on all plans - **Slide Cart**: Free on all plans - **Bundles**: Free on all plans ## Frequently Asked Questions **Which plan is right for my business?** Choose based on your monthly order volume — Starter for up to 15,000, Growth for up to 25,000, Enterprise for unlimited. All plans include the core Amp AI capabilities. **How does the free trial work?** Every plan starts with a 14-day free trial with full access to all features. No credit card required. No obligation. **What happens if I exceed my order limit?** Amp won't block features or disrupt your store. If you exceed your plan's order limit for two consecutive months, the team will reach out to discuss upgrading. **Can I upgrade or downgrade at any time?** Yes. Plan changes take effect on your next billing cycle. -------------------------------------------------------------------------------- title: "Platform Overview" description: "How Amp's integrated platform connects analytics, AI, and monetization tools for profit optimization." last_updated: "2026-02-24" source: "https://useamp.com/platform" -------------------------------------------------------------------------------- # Platform Overview **Power your growth with Lifetimely product recommendations on Upsell.** Amp is more than a collection of individual apps. It's an integrated platform where data flows between products to create a profit optimization loop. ## How the Platform Works 1. **Lifetimely** collects and analyzes all your store data — orders, customers, products, costs, and marketing spend 2. **Amp AI** processes this data to identify profit opportunities and generate smart recommendations 3. **Slide Cart, Upsell, and Bundles** present those recommendations to customers at every touchpoint 4. **Results flow back to Lifetimely**, closing the loop and enabling continuous optimization ## Smart Upsell Journeys Leverage Lifetimely data for recommendations at any stage of the buyer journey: - Pre-purchase product page recommendations - In-cart upsells via Slide Cart - Checkout offers - Post-purchase one-click upsells ## Actionable Data Lifetimely shows exact product combinations your customers buy, broken down by cohorts and time spans. This isn't generic — it's based on your actual order data. ## AI-Powered Recommendations Unlike most automated recommendation engines that use simple "frequently bought together" logic, Amp AI performs deep order analysis to generate truly optimized upsell and bundle suggestions. ## Key Stats - **$1.8 billion** in incremental sales revenue generated for merchants - **2,000+** five-star reviews on the Shopify App Store - **45,000+** commerce brands trust the Amp platform -------------------------------------------------------------------------------- title: "Integrations" description: "Amp integrates with Quickbooks Online, Klaviyo, and Sendlane for accounting, email marketing, and customer data." last_updated: "2026-02-24" source: "https://useamp.com/integrations" -------------------------------------------------------------------------------- # Integrations Amp integrates with key eCommerce tools to enrich your profit data and streamline operations. ## Available Integrations ### Quickbooks Online Sync your accounting data with Lifetimely for accurate profit tracking. Automatically import costs, expenses, and revenue data to get a complete picture of your P&L. ### Klaviyo Connect your Klaviyo email marketing data to Lifetimely. Track email-driven revenue, attribute sales to email campaigns, and understand the LTV of email-acquired customers. ### Sendlane Integrate Sendlane email marketing data with Lifetimely for attribution and customer journey analysis. -------------------------------------------------------------------------------- title: "Free Tools for Shopify Merchants" description: "16 free eCommerce calculators for Shopify merchants — LTV, ROAS, AOV, profit margin, break-even, churn rate, and more." last_updated: "2026-02-24" source: "https://useamp.com/tools" -------------------------------------------------------------------------------- # Free Tools for Shopify Merchants Calculators and diagnostics to find hidden profit in your store. All tools are free to use — no signup required. ## Available Calculators ### Profit & Margin Calculators **Profit Margin Calculator** (`/tools/profit-margin-calculator`) Calculate gross, net, and operating profit margins. Compare against industry benchmarks. **Gross Profit Calculator** (`/tools/gross-profit-calculator`) Calculate gross profit and gross margin with industry benchmark comparisons. **Markup Calculator** (`/tools/markup-calculator`) Calculate selling price from cost and desired markup percentage. **Break-Even Calculator** (`/tools/break-even-calculator`) Determine how many units or how much revenue you need to break even, accounting for fixed and variable costs. **Profit Leak Calculator** (`/tools/profit-leak-report`) Identify profit left on the table from missed upsells, high churn, low AOV, and other common profit leaks. **Discount Calculator** (`/tools/discount-calculator`) Calculate the true impact of discounts on profit margins and determine how much extra volume you need to compensate. ### Customer Value Calculators **LTV Calculator** (`/tools/ltv-calculator`) Calculate customer lifetime value using simple, cohort-based, or predictive models. Multiple calculation modes for different business stages. **LTV:CAC Ratio Calculator** (`/tools/ltv-cac-ratio-calculator`) Evaluate unit economics by comparing customer lifetime value to acquisition cost. Understand payback periods. **Customer Retention Calculator** (`/tools/customer-retention-calculator`) Calculate retention rate and model the profit impact of retention improvements over 12 months. **Churn Rate Calculator** (`/tools/churn-rate-calculator`) Calculate customer and revenue churn with 12-month projections. **AOV Calculator** (`/tools/aov-calculator`) Calculate average order value and model the revenue impact of AOV improvements. **CAC Calculator** (`/tools/cac-calculator`) Calculate customer acquisition cost and understand cost efficiency across channels. ### Advertising Calculators **ROAS Calculator** (`/tools/roas-calculator`) Calculate return on ad spend and determine break-even ROAS for profitability. **CPC Calculator** (`/tools/cpc-calculator`) Calculate cost per click and optimize ad bidding strategy. **CPM Calculator** (`/tools/cpm-calculator`) Calculate cost per thousand impressions for display and social advertising. **Conversion Rate Calculator** (`/tools/conversion-rate-calculator`) Calculate conversion rate and model the revenue impact of conversion improvements. ## Calculator Features - **Industry Benchmarks**: Compare your metrics against 8+ industry verticals (Fashion, Beauty, Electronics, Home, Health, Food, Pet, Jewelry) - **Multiple Modes**: Many calculators offer simple, advanced, and predictive calculation modes - **Cross-Calculator Data**: Enter your data once and share it across calculators via the Merchant Profile - **Actionable Insights**: Each calculator provides specific recommendations for improvement -------------------------------------------------------------------------------- title: "eCommerce Benchmarks" description: "Industry benchmark data for key eCommerce metrics across verticals and business stages." last_updated: "2026-02-24" source: "https://useamp.com/benchmarks" -------------------------------------------------------------------------------- # eCommerce Benchmarks Real benchmark data to help Shopify merchants understand how their store performs compared to industry standards. Data is sourced from the Amp platform's analysis of thousands of eCommerce stores. ## Metric Benchmarks ### Revenue & Sales - **Total Sales** (`/benchmarks/total-sales`): Revenue benchmarks across store sizes and industries - **New Customer AOV** (`/benchmarks/new-customer-average-order-value`): Average order value for first-time buyers - **Repeat Customer AOV** (`/benchmarks/repeat-customer-average-order-value`): Average order value for returning customers ### Profitability - **Gross Margin** (`/benchmarks/gross-margin`): Gross margin benchmarks by industry - **Contribution Margin** (`/benchmarks/contribution-margin`): Contribution margin after variable costs - **Marketing % of Net Sales** (`/benchmarks/marketing-percent-net-sales`): How much stores spend on marketing relative to revenue ### Customer Acquisition - **New Customer CAC** (`/benchmarks/new-customer-cac`): Customer acquisition cost benchmarks - **Blended ROAS** (`/benchmarks/blended-roas`): Return on ad spend across all channels ### Retention & Repurchase - **90-Day Repurchase Rate** (`/benchmarks/90-day-new-customer-repurchase-rate`): Percentage of new customers who buy again within 90 days - **180-Day Repurchase Rate** (`/benchmarks/180-day-new-customer-repurchase-rate`): Percentage of new customers who buy again within 180 days ## Industry Benchmarks Vertical-specific benchmark data covering all of the above metrics: - **Apparel** (`/benchmarks/apparel`) - **Beauty** (`/benchmarks/beauty`) - **Electronics** (`/benchmarks/electronics`) - **Fashion Accessories** (`/benchmarks/fashion-accessories`) - **Food & Beverage** (`/benchmarks/food-beverage`) - **Garden & Outdoor** (`/benchmarks/garden-outdoor`) - **Health & Fitness** (`/benchmarks/health-fitness`) - **Homewares & Furniture** (`/benchmarks/homewares`) Each benchmark page includes data visualizations, percentile distributions, and context for interpretation. -------------------------------------------------------------------------------- title: "Customer Success Stories" description: "Case studies and success stories from 45,000+ brands using Amp to grow profit." last_updated: "2026-02-24" source: "https://useamp.com/customers" -------------------------------------------------------------------------------- # Customer Success Stories 45,000 of the best eCommerce brands are building success with Amp. Here are some of their stories. ## Featured Case Studies ### G FUEL — Over $500K in Incremental Revenue G FUEL leveraged Upsell by Amp and Back in Stock to generate over half a million dollars in incremental revenue. By implementing strategic post-purchase upsells and capturing sold-out product demand, G FUEL maximized revenue from their existing customer base. ### Woolly Clothing — 11% Sales Increase, 16% AOV Increase in One Week Woolly Clothing implemented Amp's onsite tools and saw an 11% increase in total sales and a 16% increase in average order value within just one week of going live. ### Snakehive — 26% Onsite Conversion Increase Snakehive achieved a 26% increase in onsite conversion and improved average order value using Amp's integrated cart and upsell tools. ### Equator Coffees — 20% Conversion Increase Equator Coffees saw a 20% increase in online conversion and amplified AOV after integrating Upsell with their Shopify Plus store. They noted it "delivered the same value right away at a significantly lower cost" compared to previous solutions. ### Astronaut / Workout Meals — $1K/Week Incremental Revenue Using Amp AI's automated recommendations, Workout Meals generated $1,000 per week in incremental revenue with minimal manual effort. ### Zelmin's — 60% Online Revenue Increase Zelmin's achieved a 60% increase in online revenue by creating a seamless shopping experience with Amp's integrated tools. ## More Customer Stories - **Dermazen** — Doubled customer retention using Lifetimely insights - **True Classic** — Uses Lifetimely as their KPI source of truth - **GND Fitness** — 33% AOV increase with Amp's cart and upsell tools - **Zanerobe** — Increased conversion and AOV with Slide Cart - **Feastables** — Leverages cohort analysis and data-driven insights from Lifetimely ## Customer Reviews > "Lifetimely has been a game-changing app! For a reasonable cost, I get the key insights I need to make important business decisions." — OYO Products > "This is THE BEST LTV app I've seen on Shopify! Super simple to set up & get incredibly powerful insights instantly." — True Classic > "Lifetimely is the best value-for-money app out there." — Mark Lewis, DUNK Agency > "We couldn't be happier with our decision to integrate Upsell with our Shopify Plus store... delivered the same value right away at a significantly lower cost." — Joe DeMars, Equator Coffees -------------------------------------------------------------------------------- title: "Blog" description: "The Amplify Blog — 242 articles on eCommerce strategy, profit optimization, customer LTV, and Shopify merchant guidance." last_updated: "2026-02-24" source: "https://useamp.com/blog" -------------------------------------------------------------------------------- # Amplify Blog 242 articles covering eCommerce strategy, profit optimization, and merchant guidance. Published regularly with actionable insights for Shopify merchants. ## Topics Covered ### Profit & Analytics Articles on understanding true profitability, P&L analysis, margin optimization, and using data to drive business decisions. ### Customer Lifetime Value (LTV) Guides on calculating LTV, making it actionable, understanding cohort behavior, and using LTV data to optimize acquisition and retention spend. ### eCommerce Metrics Deep dives into AOV, CAC, ROAS, conversion rates, churn, retention, gross margin, contribution margin, and other critical metrics. ### Marketing & Acquisition Strategies for email marketing, cart abandonment recovery, ad optimization, attribution modeling, and reducing customer acquisition costs. ### Retention & Loyalty Techniques for improving customer retention, building loyalty programs, reducing churn, and increasing repeat purchase rates. ### Operations & Growth Inventory management, pricing strategy, shipping optimization, fulfillment, and scaling eCommerce businesses. ### Industry Trends Coverage of Black Friday/Cyber Monday strategies, DTC trends, subscription models, and emerging eCommerce patterns. ### Platform Comparisons Comparisons of Shopify vs other platforms, analytics tools, and eCommerce technology stack decisions. -------------------------------------------------------------------------------- title: "Learning Center" description: "In-depth educational guides on eCommerce analytics, Shopify profit optimization, attribution, LTV, AOV, and more." last_updated: "2026-02-24" source: "https://useamp.com/learning-center" -------------------------------------------------------------------------------- # Learning Center In-depth guides for eCommerce merchants looking to master analytics, profit optimization, and growth strategy. ## Available Guides ### Analytics & Measurement **Attribution Modeling** (`/learning-center/attribution-modeling`) Understand how to optimize performance channels with proper attribution. Covers first-touch, last-touch, multi-touch, and data-driven attribution models. **UTM Tracking Links** (`/learning-center/utm-tracking-links`) Complete guide to setting up and managing UTM parameters for accurate campaign tracking and attribution. **Calculate Shopify Profit** (`/learning-center/calculate-shopify-profit`) Step-by-step guide to calculating true profit on Shopify, accounting for COGS, shipping, marketing, and operating expenses. ### Customer Value **Customer Lifetime Value** (`/learning-center/customer-lifetime-value`) Comprehensive guide to understanding, calculating, and using customer LTV to make better business decisions. **Average Order Value** (`/learning-center/average-order-value`) Strategies and tactics for increasing AOV through bundling, upselling, cross-selling, and pricing optimization. ### Shopify Strategy **Guide to Back in Stock Alerts for Shopify** (`/learning-center/back-in-stock-alerts-shopify`) How to capture demand from sold-out products and convert it into sales with automated restock notifications. **Shopify Upsells Guide** (`/learning-center/shopify-upsells`) Complete guide to implementing pre-purchase, in-cart, checkout, and post-purchase upsells on Shopify. **Start Selling on Shopify** (`/learning-center/start-selling-shopify`) Getting started guide for new Shopify merchants. **Shopify Plus** (`/learning-center/shopify-plus`) Overview of Shopify Plus features, benefits, and considerations for scaling brands. **Shopify Plus Checkout** (`/learning-center/shopify-plus-checkout`) Guide to advanced checkout customization features on Shopify Plus. ### Seasonal **How to Win Black Friday & Cyber Monday** (`/learning-center/black-friday-cyber-monday`) Comprehensive strategy guide for maximizing revenue during BFCM. ### Product Comparisons **Lifetimely Alternatives** (`/learning-center/lifetimely-alternatives`) Comparison of Lifetimely vs Triple Whale, Polar Analytics, and BeProfit. **Upsell by Amp Alternatives** (`/learning-center/upsell-alternatives`) Comparison of Upsell by Amp vs competing upsell apps. -------------------------------------------------------------------------------- title: "About Amp" description: "Company information, founding story, leadership team, and values." last_updated: "2026-02-24" source: "https://useamp.com/about-us" -------------------------------------------------------------------------------- # About Amp At Amp, we're dedicated to creating innovative apps that help consumer brands create delightful shopping experiences for consumers that convert and are shaping the future of commerce. ## Founding Story Amp was co-founded by Patrick Barnes and Cameron Priest, who have a combined 20+ years of eCommerce experience. Both previously founded TradeGecko, which was acquired by Intuit for $100 million. They started Amp to build the interconnected, high-performance solutions they wished existed when running their own eCommerce businesses — without the headaches of stitching together dozens of disconnected tools. ## Leadership Team - **Patrick Barnes** — CEO. Co-founder of TradeGecko (acquired by Intuit). 10+ years building eCommerce technology. - **Cameron Priest** — Director. Co-founder and former CEO of TradeGecko. 12+ years in eCommerce. - **Shefali Thompson** — VP Finance & Operations. Former KPMG and Deloitte. - **Laura Daley** — VP Marketing. Former Hero (acquired by Klarna). - **Rohan Walsh** — VP Design. Former Intuit and TradeGecko. 20+ years experience. - **Rhys Campbell** — VP Engineering. 18+ years engineering experience, former VGW Australia. ## Company Values 1. **Customer Obsession** — Start with the customer and work backwards 2. **Ownership** — Act like an owner, think long-term 3. **Bias for Action** — Speed matters in business 4. **Antifragility** — Get stronger from challenges 5. **Be Unreasonable** — Push beyond what seems possible 6. **Frugality** — Do more with less 7. **Be Legendary** — Build things worth remembering 8. **Future Focused** — Invest in tomorrow 9. **Build a World Class Team** — Hire and develop the best 10. **Premeditated Success** — Plan deliberately, execute relentlessly -------------------------------------------------------------------------------- title: "Founder Stories" description: "Interviews and profiles of DTC founders who use Amp to grow their eCommerce brands." last_updated: "2026-02-24" source: "https://useamp.com/founders" -------------------------------------------------------------------------------- # Founder Stories Interviews and profiles of DTC founders who use Amp to grow their eCommerce brands. Learn from their experiences building and scaling online businesses. ## Featured Founders - **Fold Up** (`/founders/fold-up`) - **Blume** (`/founders/blume`) - **Natv Basics** (`/founders/natv-basics`) - **Wrinkles + Schminkles** (`/founders/wrinkles-schminkles`) - **TBH Skincare** (`/founders/tbh-skincare`) - **Sister Would** (`/founders/sister-would`) - **Raph and Remy** (`/founders/raph-and-remy`) - **Tula Drinks** (`/founders/tula-drinks`) - **Pyra** (`/founders/pyra`) Each story covers the founder's journey, challenges they faced, how they use Amp's tools, and advice for other eCommerce entrepreneurs. -------------------------------------------------------------------------------- title: "2025 DTC Mega Report" description: "Amp's annual DTC Mega Report analyzing $10.1 billion in sales, 107 million orders, and 77 million customers." last_updated: "2026-02-24" source: "https://useamp.com/dtcmegareport" -------------------------------------------------------------------------------- # 2025 DTC Mega Report Amp's annual industry report analyzing real data from thousands of eCommerce stores on the Amp platform. ## Report Scope - **$10.1 billion** in total sales analyzed - **107 million** orders examined - **77 million** customers tracked The report covers trends in customer acquisition costs, lifetime value, repurchase behavior, marketing efficiency, and profitability across multiple eCommerce verticals and business sizes. It provides actionable benchmarks and insights for DTC brands planning their growth strategy. -------------------------------------------------------------------------------- title: "Book a Demo" description: "Schedule a demo with the Amp team to see how the Profit Platform can help your Shopify store." last_updated: "2026-02-24" source: "https://useamp.com/book-a-demo" -------------------------------------------------------------------------------- # Book a Demo Schedule a personalized demo with the Amp team to see how the Profit Platform can help your Shopify store find, grow, and protect profit. During the demo, the Amp team will: - Walk through the platform and how it integrates with your Shopify store - Show how Lifetimely analytics reveals your true profitability - Demonstrate how Amp AI generates automated profit optimization recommendations - Discuss which plan is right for your business - Answer any questions about implementation and onboarding All platform plans include a 14-day free trial with full access. -------------------------------------------------------------------------------- title: "Contact & Support" description: "Get in touch with the Amp team for support, questions, or partnership inquiries." last_updated: "2026-02-24" source: "https://useamp.com/contact" -------------------------------------------------------------------------------- # Contact & Support ## Contact Reach the Amp team for sales inquiries, partnership opportunities, or general questions at [useamp.com/contact](https://useamp.com/contact). ## Support Get help with your Amp products, billing, or technical questions at [useamp.com/support](https://useamp.com/support). ## Book a Demo Schedule a personalized walkthrough of the Amp platform at [useamp.com/book-a-demo](https://useamp.com/book-a-demo).